How We Increased Profitability by 40% While Reducing Ad Spend by 28%

Inconsistent Performance and a Lack of Transparency

Off The Grain came to us frustrated with their previous agency. Despite investing a significant budget into Google Ads, they had little visibility into how their campaigns were being managed or why performance was so unpredictable month to month.

There was no clear strategy behind which products were being promoted, and no connection between their ad spend and the margins on the products being sold. The result was wasted budget on low-margin products and missed opportunities on their most profitable lines.

A Margin-Led Campaign Restructure

The first step was a thorough audit of the existing account structure and a deep-dive into Off The Grain’s product catalogue and margin data. We took the time to understand the business — not just the ad account.

From there we rebuilt the campaigns from the ground up, organising them around priority products and product categories based on margin. We then overlaid ROAS targets aligned to each category’s profitability, ensuring that every pound of ad spend was working harder for the business — not just driving revenue, but driving the right revenue.

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  Full account audit and product margin analysis
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  Campaign restructure based on priority products and margins
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  Product category themes with tailored ROAS targets
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  Negative keyword refinement to eliminate irrelevant searches
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  Clear, transparent reporting aligned to business goals

More Profit. Less Waste.

Within a matter of months the restructured campaigns were delivering measurably better results. By focusing spend on the highest-margin products and eliminating wasteful clicks, we achieved what Off The Grain had been looking for — a Google Ads account that genuinely worked for the business.