Our Client

Hotter Shoes are a renowned footwear brand known for its commitment to comfort and quality. With a strong online presence and a loyal customer base, the brand continuously seeks to refine its digital marketing strategies to drive growth.

They approached our team with the goal of improving the efficiency and effectiveness of their digital marketing campaigns. Facing rising costs per click (CPC) and stagnant conversion rates, they sought our expertise to refine their approach and maximise their return on ad spend (ROAS).

What We Achieved

Our first aim was to tackle the rising CPC’s, which was achieved by restructuring ad groups in the campaigns which has seen an increase in CPC in the last 12 months. Restructuring ad groups allowed us to tightly group keywords by theme which then meant we could produce more targeted ads which saw improvements in ad rank and supported improvements in keyword quality score.

Through our efforts, Hotter Shoes experienced a 15% reduction in CPC, which allowed their budget to stretch further and reach more potential customers. Additionally, conversion rate increased by 8%, leading to a higher number of transactions and a stronger return on investment. Most significantly, the ROAS improved by 20%, demonstrating a clear uplift in marketing efficiency and profitability. These results highlighted the effectiveness of our tailored strategy in driving measurable business growth.

Let’s Work Together