Our Client

Mococo is a distinguished British jeweller renowned for curating an exquisite collection of designer jewellery. Established in 2006, Mococo has grown from a single boutique to multiple locations across the UK. The brand prides itself on offering a diverse range of pieces from celebrated designers such as Pandora, Thomas Sabo, and Swarovski, ensuring that each item embodies both quality and contemporary elegance. With a commitment to exceptional customer service and a passion for jewellery that tells a story, Mococo continues to be a cherished destination for those seeking timeless accessories.

Their previous PPC strategy was too focused on generic jewellery terms with a shopping campaign strategy that mixed different brands in the same campaigns. Our research identified that the sub brands target audiences all differ and this needed to be factored into Mococo’s paid search strategy.

What We Achieved

We took advantage of Google’s automated bidding by using Performance Max campaigns to set a strategy to maximise conversion value across all sub-brands. By combining shopping, search, display and video we were able to dominate the ad space for our client’s best-selling products.

An optimised product feed is essential for any Performance Max campaign, and we ran frequent audits to ensure maximum visibility. Custom labels were used to group products which could then be used as part of our campaign restructure

Once all restructure work and strategy implementation was complete we began to optimise campaigns to grow revenue at a 5.0 ROAS target. Over 12 months we helped 4x revenue whilst keeping to the 5.0 ROAS target set at the start of our management. The additional revenue generated allowed us to trial Microsoft Ads activity as well as help the business invest in fresh content and more organic social activity.

Let’s Work Together