Our Client

Off The Grain is a British brand specialising in handcrafted, solid wood furniture made in Yorkshire. The business represents a commitment to enduring quality, exceptional customer service, and sustainable production practices, making it a notable choice for those seeking unique, handcrafted wood furniture.

The senior team had struggled to find a marketing partner who could scale ad spend profitably with previous agencies spending more and increasing revenue but at a cost of lower profitability.

What We Achieved

After an initial discovery call and Google Ads audit we formulated a strategy that could support the business’s growth plan.

Balancing the budget between top-performing products and high-margin products allowed us to restructure campaigns to ensure these products received maximum impression share. New campaigns were created to act as catch-all campaigns with low-margin products removed from the feed.

The introduction of targeted search campaigns helped increase traffic to product category pages as the previous strategy relied heavily on directing traffic to product-specific pages.

Off The Grain’s new PPC strategy resulted in improved efficiency as cost decreased 31% with sales remaining stable. Our focus on high-margin products resulted in increased profitability which has enabled the business to launch test campaigns on both Meta and Pinterest.

Let’s Work Together