In-house management with expert guidance
Not every business wants or needs to hand their paid ads over to an external manager. If you’d rather keep campaigns in-house but want to make sure you’re doing things correctly, my training and consultancy service gives you the best of both worlds.
You’re new to paid ads
You want to start running Google or Microsoft Ads in-house but don’t know where to begin. I can help you set everything up correctly from day one and train your team to manage campaigns effectively.
You manage ads but want to improve
You’re already running campaigns in-house but performance has plateaued and you’re not sure what to do next. I can audit what you have, identify improvements and guide your team on how to implement them.
You have junior staff who need development
You have someone managing your paid ads but they’d benefit from regular training, mentoring and strategic input to help them grow their skills and get better results from your campaigns.
Flexible training and consultancy packages
Every business is different, so I don’t offer a one-size-fits-all package. Instead I’ll work with you to understand what you need and put together something that fits your situation — whether that’s a one-off engagement or ongoing support.
Account Setup & Launch
If you’re starting from scratch I’ll help you set up your Google or Microsoft Ads account correctly — from campaign structure and tracking to bidding strategy and ad copy — so you launch on the right foundation.
- Account & campaign structure
- Conversion tracking setup
- Bidding strategy & budget guidance
- Handover & training on completion
Ongoing Training & Consultancy
Regular sessions on a monthly or quarterly basis — keeping your team’s skills sharp, reviewing performance, identifying opportunities and making sure your campaigns stay on the right track as your business evolves.
- Monthly or quarterly sessions
- Performance reviews & recommendations
- Staff training & skill development
- Strategic guidance as you grow
One-Off Strategy Session
A focused session to tackle a specific challenge or question. Ideal if you need expert input on a particular aspect of your campaigns without committing to an ongoing arrangement.
- Focused on your specific challenge
- Actionable recommendations
- Written summary provided after
- No ongoing commitment required
15 years of experience — shared with your team.
There’s a big difference between being taught by someone who learned from a textbook and being trained by someone who has spent 15 years in the trenches — managing campaigns across every environment from large network agencies to direct client work.
I don’t just tell your team what to do — I explain the thinking behind it, so they understand why it works and can apply that knowledge independently as your campaigns grow and evolve.
Everything I share is grounded in what actually works in practice — not generic best practice that doesn’t account for the realities of running campaigns for real businesses with real constraints.
Book a Free Consultation →Practical, not theoretical
Everything I teach is grounded in 15 years of real campaign management — not generic advice that doesn’t translate to actual results.
Tailored to your situation
Training and consultancy is built around your specific campaigns, your team’s current skill level and your business goals — not a generic curriculum.
Focused on outcomes
The goal isn’t just to teach — it’s to improve performance. Every session is designed to result in better campaigns and better results for your business.
Ongoing access to me
Between sessions you can reach me directly with questions — so your team always has an expert to turn to when something comes up.